Thousand Apologies Brand Wins a Packaging Award

We’re properly chuffed to share that Thousand Apologies has taken home a design award for our brand and packaging. For us, this has never been “just” hot sauce. From day one, we set out to create something flavour-forward and design-led - a brand with personality, intention and a bottle you’d actually want to leave on the table. Award winning hot sauces for cool people, not clichés.

 

 

Our hip flask-shaped bottles are designed to fit in pockets, handbags, manbags, gloveboxes, and hidden places. Each sauce has its own unique pattern, with the designs getting wilder as the heat level rises—reminiscent of the chilli kick inside. The wiggly logo is deliberately hard to read over the patterns—a nod to the hit our sauces give.

 

 

Each bottle carries its own bold pattern, with the designs getting wilder as the heat level rises — a visual cue for the chilli kick inside. The wiggly logo sits deliberately tangled in the artwork, slightly hard to read at first glance. A small rebellion. A nod to the hit our sauces give. Design that makes you look twice.

Sustainability wasn’t an afterthought — it was baked in. Compostable inks. Non-toxic adhesives. Recycled materials. Glass bottles made to be reused, returned or easily recycled at home. We built a circular system because great design should feel good in your hand and in your conscience.

 

 

 

Huge thanks to the AGDA Awards for recognising what we’ve been quietly obsessing over, and to everyone who’s carried Thousand Apologies wherever they go — in pockets, at picnics, across long lunches and late nights.

We’ll keep bringing the spice. Beautifully packaged. Seriously flavour-filled. Always a little unapologetic.